Fashion Marketing & Visual Merchandising Course  

Fashion Marketing & Visual Merchandising Course

Short Course

Thanks to the Fashion Marketing & Visual Merchandising Short Course, students will gain in-depth knowledge of all the key aspects of marketing communication, including:

• Advertising
• Media relations activities
• Strategies for effectively enhancing a fashion brand in the social media landscape

To provide cutting-edge training, particular attention will be given to the socio-cultural dimension of consumer behavior and new communication technologies. Through theoretical lessons and hands-on exercises, students will develop the skills to create marketing strategies and communication plans.

A significant focus will be placed on visual merchandising as a commercial and communication tool for brand identity. In addition to classroom lessons and practical exercises, the course includes workshops with industry experts from the luxury market, exploring its unique communication codes.

Duration:

50 hours

Course Start Dates:

March - September

Languages:

Albanian, English

Location:

Street Sami Frashëri, Metropol Center, Tirana

Curriculum

Course Content

• The current fashion market: key challenges and responses
• Corporate identity and branding strategies
• Corporate and institutional communication
• New consumer trends: the Millennials and Gen Z
• Integrated communication in fashion: traditional and digital advertising strategies
• Fashion marketing: definitions, functions, and strategic elements
• Retail strategies: multichannel and omnichannel approaches
• Visual merchandising techniques
• Experience-based marketing: the role of entertainment, events, and hospitality in fashion
• Public Relations (PR): how to generate buzz for fashion products (prêt-à-porter and luxury goods)
• Fashion journalism, advertising writing, and graphic design
• Social media, bloggers, and influencers: new models and innovative strategies

Career Opportunities

What Jobs Can You Pursue?

By enrolling in the Fashion Marketing & Visual Merchandising Course, you can explore various career paths in the fashion and luxury industries, including:

• Fashion PR Specialist
• Fashion Brand Manager
• Retail Manager

Admission Requirements

Who is our ideal candidate?

This short course is designed for anyone interested in deepening their knowledge of fashion and luxury marketing strategies, communication dynamics, and visual merchandising.

Admission Process

The course has limited enrollment. Candidates will be selected based on the following criteria:

• High school diploma or equivalent professional qualification
• Minimum age of 18 years
• Orientation interview (phone call or in-person)

Course Fees

• Cost: €1,000.00 (to be paid by the first day of class)
• Flexible payment options: 0% interest installment plan available through Iute Credit financing

Exams and Certification

The issued certificate is accredited by the Ministry of Economy, Culture, and Innovation of Albania. It is recognized in the job market.

Orientation Interview

How to access the orientation interview:
To find out if the course you have chosen includes the content, duration, and training that meets your expectations and to learn more details about our school, fill out the form, and we will contact you as soon as possible to answer your questions or to schedule an introductory interview where we can advise you on the course best suited to you.